2008 Rank Brand Country of Origin Sector 2008 Brand Value ($m)
1 Coca-Cola Uniteda States Beverages 66,667
2 IBM United States Computer Services 59,031
3 Microsoft United States
Computer
Software
59,007
4 GE United States Diversified 53,086
5 Nokia Finland Consumer Electronics 35,942
6 Toyota Japan Automotive 34,050
7 Intel United States
Computer
Hardware
31,261
8 McDonald's United States Restaurants 31,049
9 Disney United States Media 29,251
10 Google United States Internet Services 25,590
11 Mercedes Germany
Automotive
25,577
12 Hewlett-Packard United States
Computer
Hardware
23,509
13 BMW Germany
Automotive
23,298
14 Gillette United States Personal Care 22,689
15 American United States Financial Services 21,940
16 Louis France Luxury 21,602
17 Cisco United States
Computer
Services
21,306
18 Marlboro United States Tobacco 21,300
19 Citi United States
Financial Services
20,174
20 Honda Japan
Automotive
19,079
21 Samsung Republic of Korea
Consumer Electronics
17,689
22 H Sweden Apparel 13,840
23 Oracle United States
Computer
Software
13,831
24 Apple United States
Computer
Hardware
13,724
25 Sony Japan
Consumer Electronics
13,583
26 Pepsi United States Beverages 13,249
27 HSBC United Kingdom
Financial Services
13,143
28 Nescafe Switzerland Beverages 13,056
29 Nike United States Sporting Goods 12,672
30 UPS United States Transportation 12,621
31 SAP Germany
Computer
Software
12,228
32 Dell United States
Computer
Hardware
11,695
33 Budweiser United States Alcohol 11,438
34 Merrill United States
Financial Services
11,399
35 Ikea Sweden Home Furnishings 10,913
36 Canon Japan
Computer
Hardware
10,876
37 J.P. United States
Financial Services
10,773
38 Goldman United States
Financial Services
10,331
39 Kellogg's United States Food 9,710
40 Nintendo Japan
Consumer Electronics
8,772
41 UBS Switzerland
Financial Services
8,740
42 Morgan United States
Financial Services
8,696
43 Philips Netherlands Diversified 8,325
44 Thomson Canada Media 8,313
45 Gucci Italy Luxury 8,254
46 eBay United States
Internet Services
7,991
47 Accenture United States
Computer
Services
7,948
48 Siemens Germany Diversified 7,943
49 Ford United States
Automotive
7,896
50 Harley-Davidson United States
Automotive
7,609
51 L'Oreal France
Personal Care
7,508
52 MTV United States Media 7,193
53 Volkswagen Germany
Automotive
7,047
54 AIG United States
Financial Services
7,022
55 AXA France
Financial Services
7,001
56 Heinz United States Food 6,646
57 Colgate United States
Personal Care
6,437
58 amazon.com United States
Internet Services
6,434
59 Xerox United States
Computer
Hardware
6,393
60 Chanel France Luxury 6,355
61 Wrigley's United States Food 6,105
62 Zara Spain Apparel 5,955
63 Nestle Switzerland Food 5,592
64 KFC United States Restaurants 5,582
65 Yahoo! United States
Internet Services
5,496
66 Danone France Food 5,408
67 Audi Germany
Automotive
5,407
68 Caterpillar United States Diversified 5,288
69 Avon United States
Personal Care
5,264
70 adidas Germany Sporting Goods 5,072
71 Rolex Switzerland Luxury 4,956
72 Hyundai Republic of
Korea

Automotive
4,846
73 BlackBerry Canada
Consumer Electronics
4,802
74 Kleenex United States
Personal Care
4,636
75 Porsche Germany
Automotive
4,603
76 Hermes France Luxury 4,575
77 Gap United States Apparel 4,357
78 Panasonic Japan
Consumer Electronics
4,281
79 Cartier Switzerland Luxury 4,236
80 Tiffany United States Luxury 4,208
81 Pizza United States Restaurants 4,097
82 Allianz Germany
Financial Services
4,033
83 Moet France Alcohol 3,951
84 BP United Kingdom Energy 3,911
85 Starbucks United States Restaurants 3,879
86 ING Netherlands
Financial Services
3,768
87 Motorola United States
Consumer Electronics
3,721
88 Duracell United States
Consumer Electronics
3,682
89 Smirnoff United Kingdom Alcohol 3,590
90 Lexus Japan
Automotive
3,588
91 Prada Italy Luxury 3,585
92 Johnson United States
Personal Care
3,582
93 Ferrari Italy
Automotive
3,527
94 Armani Italy Luxury 3,526
95 Hennessy France Alcohol 3,513
96 Marriott United States Hospitality 3,502
97 Shell Netherlands Energy 3,471
98 Nivea Germany
Personal Care
3,401
99 FedEx United States Transportation 3,359
100 Visa United States
Financial Services
3,338